Promoting your organisation

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There are thousand ways that you can promote your business online. There are thousands of articles that lead you in myriad directions! In the frantic bid to promote, one can swing wildly – hitting nothing.

Each business has its unique value proposition and needs to be positioned properly. Selecting the right online channels for your business is therefore a must. Since social channels like myspace, orkut, facebook, twitter and now google plus seem to have a limited lifespan, your website is THE most important digital asset that you can ever have.

Leverage your website through the social channels. Linkedin is the most preferred channel for businesses and professionals worldwide. Similar social channels have also cropped up. Email marketing is definitely not dead if done right. These are few suggestions. More to come soon. Meanwhile please put in your comments and suggestions.

- Jason Dsouza

November 14, 2011

User centric SEO

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We all want all the traffic in the world for our websites. Its like gold. You cant get enough! This motivates us to get better rankings in the search engine for as many keywords as possible. The focus is shifted from the target audience to non-persona huge crowd of people – who will crowd your shop – give you a great feeling but will not convert!

Search engines are now beginning to strongly include user centric experience of the websites they index. Not just content quality but how people are engaging with the same. If we just think of H1′s and ‘link building’ without first thinking of the user, we are gonna loose BIG time very soon. Think of it as a mega panda update. Scary but true. So rethink and reposition. If you feel too boxed in and cant think straight, contact me! lol

Common sense SEO

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Its important to think of the target audience that you want to visit your website. This is the absolute key to successful SEO. Build content that’s important to what your “target” visitors want. Defining your target audience is the usually the hardest part. Once defined, the rest follows logically. Think it as if you are pitching to your client. The logical flow right from the meta tags to the page title and content will help in greater conversions.